TVS Motor Company, one of India’s leading two-wheeler manufacturers, had acquired the iconic British brand Norton Motorcycles back in April 2020. The acquisition sparked a lot of excitement among Indian motorcycle enthusiasts, with many eagerly waiting to see when Norton would officially enter the Indian market. After a long wait, TVS has now confirmed that Norton will be launched in India by the end of this year.
To strengthen the Norton brand and build world-class products, TVS has invested over ₹1,000 crore into research, development, and setting up a brand-new manufacturing facility in Solihull, UK. According to new reports, Norton is working on all-new motorcycle platforms, including single-cylinder and twin-cylinder models. These new bikes are aimed squarely at competing with Royal Enfield, which currently dominates the middleweight motorcycle segment in India.
The upcoming bikes are expected to fall in the 400-450cc and 600-650cc categories. While details about the engines are still under wraps, experts believe the focus will be on offering modern classic designs that stay true to Norton’s legacy. However, the actual launch of these new models may still be about a year away. It is expected that the single-cylinder variant will arrive first, followed by the twin-cylinder models.
TVS-Norton: A New Chapter in Indian Motorcycling
In April 2020, TVS Motor Company acquired Norton Motorcycles through an all-cash deal worth approximately £16 million (around ₹153 crore). Since then, the Indian market has been buzzing with anticipation about when Norton bikes would officially be available in the country. The wait seems to be finally ending, as Sudarshan Venu, MD of TVS, recently confirmed that Norton will debut in India later this year.
TVS has not only revived Norton’s operations but also made significant investments — over ₹1,000 crore — in research, product development, and a state-of-the-art manufacturing plant in Solihull, UK. This step shows that TVS is serious about building Norton into a strong global and Indian player.
What to Expect: New Bikes, New Engines
As per a recent report from Autocar India, Norton is currently developing two brand-new engine platforms. The first is a 400-450cc single-cylinder platform, and the second is a 600-650cc twin-cylinder platform. These models are expected to cater to the growing demand for mid-capacity motorcycles in India — a segment largely ruled by Royal Enfield.
Although technical details about the engines are not fully confirmed, the bikes may feature air/oil-cooled engines to keep costs competitive. Instead of going for complex and expensive liquid-cooled systems, TVS might focus on proven, simpler technologies. These upcoming Norton bikes are likely to have modern classic styling — a signature Norton look that will appeal to Indian buyers looking for heritage with performance.
Launch Timeline and Market Focus
The reports suggest that these new models may still be 12 to 18 months away from hitting the market. Among the two, the single-cylinder model is expected to be launched first, possibly as an entry-level offering to introduce the Norton brand to Indian consumers. This aligns with earlier news that TVS was working on three motorcycles under the sub-500cc category.
So, while the official launch may take some time, Indian riders can soon expect premium, classically designed motorcycles that blend British heritage with TVS’s reliable engineering. Norton’s entry into India could shake up the middleweight bike segment and offer a strong alternative to Royal Enfield’s lineup.
